{"id":4878,"date":"2016-10-06T16:47:58","date_gmt":"2016-10-06T14:47:58","guid":{"rendered":"https:\/\/www.aribau.es\/?p=4878"},"modified":"2021-04-26T15:38:33","modified_gmt":"2021-04-26T14:38:33","slug":"algo-maravilloso-va-a-pasar-con-codorniu","status":"publish","type":"post","link":"https:\/\/www.aribau.es\/ca\/algo-maravilloso-va-a-pasar-con-codorniu\/","title":{"rendered":"ALGUNA COSA MERAVELLOSA PASSAR\u00c0, AMB CODORN\u00cdU"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.codorniu.com\/es\/\" target=\"_blank\" rel=\"noopener\">Codorn\u00edu<\/a><\/strong>, l\u00edder en el sector del cava en nuestro pa\u00eds y la empresa familiar m\u00e1s antigua de Espa\u00f1a, acaba de estrenar una <strong>nueva campa\u00f1a de comunicaci\u00f3n<\/strong> con el buen rollo por bandera. <strong>Una llamada al positivismo y a buscar razones para sonre\u00edr y celebrar en nuestro d\u00eda a d\u00eda<\/strong>. Una campa\u00f1a transmedia que ya est\u00e1 teniendo un amplio seguimiento en redes sociales.<\/p>\n<p><strong>Rompiendo con los t\u00f3picos de la estacionalidad del cava<\/strong>, tradicionalmente asociado a la \u00e9poca de Navidad, la campa\u00f1a pretende transmitir el mensaje de que existen muchas ocasiones para celebrar y que tan s\u00f3lo es necesario buscar la ilusi\u00f3n y las cosas por las que podemos y debemos brindar cada d\u00eda.<\/p>\n<p><!--more--><\/p>\n<p>La actriz y cantante <strong>Leonor Watling<\/strong> es la encargada de poner cara a esta campa\u00f1a que, adem\u00e1s, pretende acercar el cava al p\u00fablico joven. En el anuncio, la actriz nos recuerda que siempre hay alg\u00fan motivo para celebrar, y que el \u00fanico secreto est\u00e1 en tener una actitud positiva ante la vida para conseguir que las cosas buenas y positivas lleguen. En el spot, la propia Watling se encarga de esconder botellas de cava para sorprender a diferentes personas en un momento inesperado, de modo que, cuando encuentren la botella, tengan la certeza de que algo bueno va a pasar.<\/p>\n<p>Codorn\u00edu asegura que con esta campa\u00f1a buscan fundamentalmente desvincular el cava de la \u00e9poca navide\u00f1a y acercarlo a las nuevas generaciones, para conseguir que <a href=\"http:\/\/www.annadecodorniu.com\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Anna de Codorn<\/em><em>\u00ed<\/em><em>u<\/em><\/strong><\/a> se convierta en un icono en el imaginario del p\u00fablico. \u00c9ste es uno de los motivos principales por los que se ha apostado por arrancar la campa\u00f1a en medios digitales e incluso contar con la participaci\u00f3n de reconocidos <em>instagramers<\/em> en el spot.<\/p>","protected":false},"excerpt":{"rendered":"<p>Codorn\u00edu, l\u00edder en el sector del cava en nuestro pa\u00eds y la empresa familiar m\u00e1s antigua de Espa\u00f1a, acaba de estrenar una nueva campa\u00f1a de comunicaci\u00f3n con el buen rollo por bandera. Una llamada al positivismo y a buscar razones para sonre\u00edr y celebrar en nuestro d\u00eda a d\u00eda. Una campa\u00f1a transmedia que ya est\u00e1 &#8230; <a title=\"ALGUNA COSA MERAVELLOSA PASSAR\u00c0, AMB CODORN\u00cdU\" class=\"read-more\" href=\"https:\/\/www.aribau.es\/ca\/algo-maravilloso-va-a-pasar-con-codorniu\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre ALGO MARAVILLOSO VA A PASAR CON CODORN\u00cdU\">Llegiu m\u00e9s<\/a><\/p>","protected":false},"author":3,"featured_media":4879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[406],"tags":[416,369,415,417],"class_list":["post-4878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-anna-de-codorniu","tag-cava","tag-codorniu","tag-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ALGO MARAVILLOSO VA A PASAR CON CODORN\u00cdU - Aribau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aribau.es\/ca\/algo-maravilloso-va-a-pasar-con-codorniu\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALGO MARAVILLOSO VA A PASAR CON CODORN\u00cdU - Aribau\" \/>\n<meta property=\"og:description\" content=\"Codorn\u00edu, l\u00edder en el sector del cava en nuestro pa\u00eds y la empresa familiar m\u00e1s antigua de Espa\u00f1a, acaba de estrenar una nueva campa\u00f1a de comunicaci\u00f3n con el buen rollo por bandera. Una llamada al positivismo y a buscar razones para sonre\u00edr y celebrar en nuestro d\u00eda a d\u00eda. Una campa\u00f1a transmedia que ya est\u00e1 ... 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