{"id":6030,"date":"2018-10-04T13:06:44","date_gmt":"2018-10-04T12:06:44","guid":{"rendered":"https:\/\/www.aribau.es\/?p=6030"},"modified":"2021-04-26T12:08:37","modified_gmt":"2021-04-26T11:08:37","slug":"la-do-rueda-se-renueva","status":"publish","type":"post","link":"https:\/\/www.aribau.es\/ca\/la-do-rueda-se-renueva\/","title":{"rendered":"LA DO RUEDA ES RENOVA"},"content":{"rendered":"<p>La <strong><a href=\"https:\/\/www.dorueda.com\/es\/\" target=\"_blank\" rel=\"noopener\">Denominaci\u00f3n de Origen Rueda<\/a><\/strong> acaba de presentar su nueva imagen de marca. Una remodelaci\u00f3n que afecta tanto al logo de la DO como a sus contraetiquetas y p\u00e1gina web.<\/p>\n<p>Esta completa renovaci\u00f3n de la marca responde al objetivo de acercar los vinos de la DO al p\u00fablico joven, pero siempre manteniendo a los actuales consumidores. La nueva imagen, m\u00e1s din\u00e1mica, moderna y actual, se identifica con algunos de los aspectos que caracterizan a la juventud de hoy d\u00eda: estimulante, despierta, libre, inquieta y fresca.<\/p>\n<p><!--more--><\/p>\n<p>El logo, que mantiene el color amarillo como nexo de uni\u00f3n con el anterior, busca una identificaci\u00f3n r\u00e1pida y clara por parte del consumidor. Del mismo modo, y con el mismo objetivo de r\u00e1pido reconocimiento, las contraetiquetas han sido modificadas de manera que los vinos elaborados con las diferentes variedades t\u00edpicas de la DO Rueda se reconozcan por el color: para el Verdejo la etiqueta ser\u00e1 verde, para el Sauvignon azul\u2026<a href=\"https:\/\/www.aribau.es\/wp-content\/uploads\/2018\/10\/dorueda-aribau.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6032 aligncenter\" src=\"https:\/\/www.aribau.es\/wp-content\/uploads\/2018\/10\/dorueda-aribau.jpg\" alt=\"\" width=\"550\" height=\"246\" srcset=\"https:\/\/www.aribau.es\/wp-content\/uploads\/2018\/10\/dorueda-aribau.jpg 550w, https:\/\/www.aribau.es\/wp-content\/uploads\/2018\/10\/dorueda-aribau-300x134.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a>Tambi\u00e9n la web ha sido renovada para centrarse m\u00e1s en el target escogido: el p\u00fablico joven. M\u00e1s din\u00e1mica, moderna e intuitiva, la web incorpora secciones para ayudar a los winelovers m\u00e1s j\u00f3venes a aprender todo lo que deben saber para disfrutar de un buen vino.<\/p>\n<p>Como colof\u00f3n a esta campa\u00f1a de renovaci\u00f3n de imagen, la DO Rueda ha creado tambi\u00e9n un spot que supone una apuesta fuerte por ese nuevo p\u00fablico objetivo, as\u00ed como toda una declaraci\u00f3n de intenciones de cara al futuro m\u00e1s pr\u00f3ximo.<\/p>\n<p>https:\/\/www.youtube.com\/watch?time_continue=2&#038;v=fPVryUA-Dd4<\/p>","protected":false},"excerpt":{"rendered":"<p>La Denominaci\u00f3n de Origen Rueda acaba de presentar su nueva imagen de marca. Una remodelaci\u00f3n que afecta tanto al logo de la DO como a sus contraetiquetas y p\u00e1gina web. Esta completa renovaci\u00f3n de la marca responde al objetivo de acercar los vinos de la DO al p\u00fablico joven, pero siempre manteniendo a los actuales &#8230; <a title=\"LA DO RUEDA ES RENOVA\" class=\"read-more\" href=\"https:\/\/www.aribau.es\/ca\/la-do-rueda-se-renueva\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre LA DO RUEDA SE RENUEVA\">Llegiu m\u00e9s<\/a><\/p>","protected":false},"author":3,"featured_media":6031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[406],"tags":[325],"class_list":["post-6030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-do-rueda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA DO RUEDA SE RENUEVA - Aribau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aribau.es\/ca\/la-do-rueda-se-renueva\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA DO RUEDA SE RENUEVA - Aribau\" \/>\n<meta property=\"og:description\" content=\"La Denominaci\u00f3n de Origen Rueda acaba de presentar su nueva imagen de marca. Una remodelaci\u00f3n que afecta tanto al logo de la DO como a sus contraetiquetas y p\u00e1gina web. Esta completa renovaci\u00f3n de la marca responde al objetivo de acercar los vinos de la DO al p\u00fablico joven, pero siempre manteniendo a los actuales ... 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